WEBVTT

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Hello, welcome to MailGraf.

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In this video, we'll walk through

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how to create an email marketing

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campaign in MailGraf, step by step.

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After you log in, the Shortcuts,

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Reports, and Drafts widgets on the

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homepage are the ones you'll use

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most.

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Click the links in the Shortcuts

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widget to quickly jump to different

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sections and features of the app.

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In the Reports section, you can

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quickly view reports for your last

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four campaigns.

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In the Drafts section,

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You can see your email marketing

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campaigns that are ready and waiting

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to be sent.

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To create a new email campaign,

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click the Create New Mailing.

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You'll then go through a five-step

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setup process.

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Step one is Basic Settings.

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In Basic Settings, you can start

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by giving your campaign a name.

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You can change your campaign's content

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language in this section.

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The subject line is extremely important.

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From here, you can set the

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subject line and the preview text,

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both have a big impact on

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open and response rates.

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You can also update your sender,

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company name here.

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At the bottom, you can set

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a reply to address, so your

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users can respond to you.

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It's important that this email address

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uses a company domain.

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After you complete the basic settings,

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we move on to the second

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step, content design.

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After you click the edit content

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button, the content design screen opens.

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On the left, you can see

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the email content, and on the

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right, the widget panel.

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You'll also find our pre-built blocks

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in the middle tab.

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Use these blocks to quickly put

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together designs.

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You can drag and drop components

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from the Widget Star section into

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your email layout.

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Then click the widget and make

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detailed tweaks in the Style panel.

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Within the design, you'll find components

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like a logo, image, button, heading,

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text, and social media icon.

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You can remove these components or

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duplicate them using the options on

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the right.

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Once you're done designing, click the

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Preview button at the top to

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send a test email.

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You can also open the Responsiveness

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view to see how your content

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looks on mobile devices.

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That way, you can quickly see

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how it looks on different mobile

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screen sizes.

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If you've finished the design and

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review process, click Close to go

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back to the campaign steps.

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Our third step is selecting a

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list.

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After you click this step, you

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can choose your list.

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Next, we go to the Tests

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section.

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Tests are optional, but we recommend

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running the bounce prediction test before

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your first send.

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This allows the system to identify

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the percentage of invalid email addresses

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in your list.

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If this rate exceeds 5%, you'll

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need to remove the invalid email

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addresses from your list.

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After that, we move on to

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the final step, Sending.

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In the Sending section, there are

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two options.

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The first is Send Now, and

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the second is scheduling it for

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a different date and time.

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From here, you can select the

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local time for the relevant country

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so your campaign is sent on

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that date and time.

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However, we strongly recommend reviewing the

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Summary section before sending, because

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sometimes

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there can be typos in the

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subject line or preview text.

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You can click the button to

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schedule your campaign.

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After that,

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We go back to the dashboard

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screen, where you'll be able to

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see your scheduled campaign in the

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widget.

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Yes, you can manage your email

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marketing campaigns with MailGraf.

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To do that, please contact us.

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See you soon.