WEBVTT

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If you're selling to businesses B2B,

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X or Twitter is one of

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the best places that you can

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start and refine your messaging and

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get leads from, get close sales.

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And the reason why is because

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it's the only mainstream platform that

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with high value B2B customers with

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no gatekeeping.

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No gatekeeping.

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What does that mean?

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Is that LinkedIn in comparison has

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a lot of gatekeeping, it's very

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strict, it's very expensive.

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Whereas X it's meant to be

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this like permissionless public town square

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that anyone can talk into.

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And there's a lot of smart

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people there, a lot of accomplished

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people there, a lot of good

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for B2B.

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So it's because it's so permissionless,

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it makes it very easy for

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you to get B2B sales without

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being charged by LinkedIn for expensive

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ads or limiting your reach.

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That being said, LinkedIn is very

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good and we will have some

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playbooks for LinkedIn filmed as well.

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But you can check out the

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text version, no problem.

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So the main thing I wanted

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to accomplish in this video is

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really help save you six months

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of your life, like wandering around

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in the marketing desert.

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And we're going to go through

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this playbook, one of many great

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playbooks in our OfficeX community.

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So let's just go through it.

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And for this example, we're going

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to promote this sleep app and

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this is going to be a

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B2B sleep app.

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We're going to specifically target like

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working professionals.

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And there's essentially three phases where

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like this the playbook falls into

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theory of mind, poking leads and

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tap water experiments.

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So like I think what we

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can do is we can just

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generally preview the whole process.

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It's a pretty long playbook, but

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like it's good stuff in there.

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So what we're going to do

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is we're going to try to

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find professionals that they they need

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sleep.

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This could be B2C, but like

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for this video, we're going to

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promote it as B2B.

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I'm going to charge it as

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if it was like SaaS pricing,

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like $30 a month, $50 a

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month.

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So what I'm going to do

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on X is now you do

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what you do not need a

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new account on X.

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I mean, you do not need

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an aged account on X.

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You can use a fully new

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account and you don't need any

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viral tweets, zero viral tweets, zero

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paid ads, zero influencers.

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You don't need to any of

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the complex stuff because this is

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a one shot funnel.

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We're going to bring a new

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account and we're going to have

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such amazing ads that they one

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shot our customer and they convert

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on the spot.

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Within like 30 seconds, they decide

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they would decide whether they want

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to take action.

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And that and so here's how

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here's how we're going to do

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that.

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First is we have an account

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on X.

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You know, I've created an account

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here and you want to think

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about where to start to find

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a community where there's possible leads.

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So for a sleep app, I

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want the for for for people

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for professionals, I want to start

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somewhere like where there's a lot

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of professionals so I can actually

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search for like communities.

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Like, for example, like I know

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from experience that people in Web

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3 get struggle with sleep.

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You know, people trading and people

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like working at blockchain companies, they

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really struggle with sleep.

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So I'm going to find a

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community like this.

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And this already has 9.5K members.

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I don't know how many of

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them struggle with sleep, but I

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know the odds are pretty high.

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And then if we go down,

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we can actually find like different

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accounts and stuff.

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And then what we're going to

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do is we're going to actually

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like this is a really good

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one.

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Like if you're trying to do

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web marketing, this is a great

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one because under 10K followers, that

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a high amount of those are

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real people, not bots.

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And we're going to like find

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an account that might be good

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to start with.

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But I actually found one.

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It's called this one.

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This account, it's historically it's tweets

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have have a lot of like

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no work life balance type of

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account.

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Probably a lot of the people

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in here are founders.

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I know that a lot of

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founders because it's like it talks

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to founders.

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So like this is a good

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one, but it's very high.

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A lot of followers, ideally less

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is better.

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But we'll just do this.

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And then here we can find

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most of these people here struggle

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with sleep.

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But the stronger of a signal

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you can get, the better.

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Like, for example, you can also

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search for like health.

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You know, like maybe there's like

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meditation,

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right?

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Meditation communities.

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And a lot of them might

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actually struggle with sleep.

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Like, for example, this one.

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And I can also comb through.

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But we're not going to do

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this manually.

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What we want to do is

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we want to find enough leads

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in here so we can so

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that we can actually like send

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them to our pin post.

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And then the pin post will

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convert them.

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Now, the pin post for this

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example is brain fog, sabotaging your

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goals.

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If you find yourself taking days

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to finish, solve insomnia.

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This ad takes a lot of

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work actually to make a good

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ad because X is text based.

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One of the best ways you

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can find a winning ad is

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for you to do deep customer

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research and then collect what's called

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one liners.

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So these are like one liners

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that can like summarize the experience

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of the of the target customer.

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And what you're going to do

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is you want to actually just

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list out stuff in their own

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words.

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Like this is this is how

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to guarantee that your ads hit

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because most like most ads suck.

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And to guarantee that you have

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a good ad, which will be

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your pin post when they visit

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your profile, they see if you

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explain the problem better than them,

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they will naturally trust you to

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have the right solution.

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All right.

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So in order to guarantee that

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all you have to do is

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collect your one liners.

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And then with that, you can

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you can send traffic down your

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funnel going to your pin post.

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Right.

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So this is on your profile

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and then traffic lands on your

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profile

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by poking.

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So what is poking?

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Poking is basically just any action

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that like will get you like

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a notification delivered.

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Right.

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That could be a like that

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could be a follow that could

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be a comment.

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You're just getting the notification to

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them and then they see it

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and then they're curious.

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So they they click into it

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and see your pin post.

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Now, there's a whole topic with

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deliverability and stuff that we go

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into on the playbooks.

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But there's just all sorts of

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ways that you can find these

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leads and we can actually automate

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this process as well.

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Right.

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Because your funnel starts it looks

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like this.

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Right.

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You poke the leads, they visit

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your profile, they go to your

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website, they purchase.

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So we're going to poke the

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leads to get them here and

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to our pin post.

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Right.

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So here's how we do that.

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Let's say we found someone copy

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his username and they are going

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to go to Office X and

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then search for X lead gen.

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So Office X is kind of

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like Netflix for business apps.

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There's 200 plus apps for like

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marketing, go to market and like

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back end business.

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And it saves you a lot

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of money, but also gives you

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a lot of leverage because a

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lot of entrepreneurs are missing out

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on high leverage tools that can

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take their business to the next

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level.

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But it's just gate kept behind

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expensive pricing.

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So we've just bundled it all

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together and made it available for

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one low membership price.

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And it comes with like all

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of our playbooks, including the X

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one shop funnel playbook, this one.

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And right now we're demoing and

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previewing this playbook.

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We're going to execute on it

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now.

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So you're going to search for

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an app called X lead gen.

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And then in here, what you

00:07:05.328 --> 00:07:07.258 align:center
want to do is this will

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let AI do the heavy searching

00:07:09.470 --> 00:07:10.375 align:center
through X and give you a

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really good lead list.

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And now we do recommend, of

00:07:12.614 --> 00:07:14.332 align:center
course, that you first manually try

00:07:14.433 --> 00:07:15.120 align:center
the search.

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That way, you know what to

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automate.

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But once you've done that, you

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can like go here and you

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can like, for example, you can

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search in a community.

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You can search across X or

00:07:24.315 --> 00:07:26.616 align:center
by the recent tweets or replies

00:07:26.656 --> 00:07:27.120 align:center
in a thread.

00:07:27.360 --> 00:07:28.238 align:center
But for this demo, we're going

00:07:28.259 --> 00:07:29.280 align:center
to search by followers.

00:07:30.000 --> 00:07:30.625 align:center
I'm going to paste in.

00:07:30.726 --> 00:07:32.963 align:center
And then here, the person that

00:07:32.984 --> 00:07:35.080 align:center
we're following, grid cult here.

00:07:35.060 --> 00:07:36.761 align:center
All right.

00:07:36.781 --> 00:07:37.672 align:center
And then we're going to this

00:07:37.713 --> 00:07:38.320 align:center
is the AI prompt.

00:07:38.320 --> 00:07:39.122 align:center
We're going to tell the AI

00:07:39.983 --> 00:07:42.207 align:center
find users who are

00:07:44.973 --> 00:07:45.814 align:center
likely to

00:07:45.855 --> 00:07:50.183 align:center
be insomnia, likely to have sleep

00:07:50.283 --> 00:07:53.489 align:center
issues due to their professional work

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or business life, such as startup

00:07:58.058 --> 00:07:59.100 align:center
founders,

00:07:59.080 --> 00:08:01.794 align:center
you know, kind of founding engineers,

00:08:03.222 --> 00:08:06.700 align:center
high stress roles, et cetera.

00:08:06.820 --> 00:08:07.903 align:center
And then we want to say

00:08:09.287 --> 00:08:13.659 align:center
only humans, ideally from only humans,

00:08:14.300 --> 00:08:17.529 align:center
no bots and then say ideally

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from high income countries.

00:08:21.480 --> 00:08:24.293 align:center
Bonus if they might be in

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charge of a team of a

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high performance team.

00:08:30.400 --> 00:08:32.875 align:center
I want to promote my sleep

00:08:33.599 --> 00:08:37.120 align:center
wellness app for professionals.

00:08:38.040 --> 00:08:39.393 align:center
Bonus if they are in charge

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of a team, because then they

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can buy maybe they want to

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buy a group deal.

00:08:42.920 --> 00:08:44.960 align:center
So we're going to let this

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run.

00:08:45.424 --> 00:08:46.474 align:center
And like just for the demo,

00:08:46.495 --> 00:08:47.080 align:center
we're going to do 100.

00:08:47.060 --> 00:08:48.029 align:center
But this can be a thousand,

00:08:48.110 --> 00:08:50.653 align:center
you know, 10000 your bottleneck will

00:08:50.714 --> 00:08:51.400 align:center
not be leads.

00:08:51.720 --> 00:08:53.002 align:center
The AI will rank and find

00:08:53.063 --> 00:08:53.918 align:center
a lot of good leads for

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you.

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You'll have more lead than you'll

00:08:55.124 --> 00:08:55.840 align:center
know what to do with.

00:08:56.160 --> 00:08:57.734 align:center
Your bottleneck will actually be elsewhere,

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which we go in on the

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playbook.

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OK, so now the AI has

00:09:03.032 --> 00:09:05.085 align:center
looked through a bunch of followers

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and rank them by match score

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higher is better.

00:09:07.720 --> 00:09:08.955 align:center
So I like to deal with

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only match score 70 and above.

00:09:11.040 --> 00:09:12.151 align:center
And this is going to save

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you so much time just digging

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through X like this.

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Honestly, it would not be profitable

00:09:16.356 --> 00:09:18.520 align:center
or possible if without this AI,

00:09:18.780 --> 00:09:21.023 align:center
because then you would just spend

00:09:21.064 --> 00:09:22.236 align:center
so much time dealing with time

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wasters.

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So here are some high ranking

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ones.

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And you can see the AIs

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like notes.

00:09:27.940 --> 00:09:28.811 align:center
OK, so now we can just

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do a quick sanity check and

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just check out their profile.

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Nice.

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OK, so this looks like a

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real person.

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If we go to their replies,

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we can actually see them replying

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and stuff.

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Usually bots don't really spend too

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much time replying.

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Yeah, so this seems like a

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real person.

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And then essentially what you can

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do is just like one of

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their comments.

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If I like his comment, he's

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going to get a notification and

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then he's going to go down

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my funnel and see my pin

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post.

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If you run this process daily

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or overnight, you can just have

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as many leads as you want.

00:10:00.500 --> 00:10:01.629 align:center
And they're going to go down

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your funnel.

00:10:02.080 --> 00:10:03.873 align:center
They're going to go down your

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funnel to the next step, which

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is to the profile.

00:10:07.940 --> 00:10:09.429 align:center
On your profile, they'll see the

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pin view and then they either

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download your app or take action

00:10:14.417 --> 00:10:14.920 align:center
or they leave.

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And then actually what you want

00:10:16.869 --> 00:10:18.801 align:center
to do is in order to

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make you probably will not one

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shot them on your first try.

00:10:22.200 --> 00:10:23.385 align:center
Like your first ad will not

00:10:23.426 --> 00:10:24.140 align:center
be a winning ad.

00:10:24.280 --> 00:10:25.845 align:center
But that's OK, because it's an

00:10:25.967 --> 00:10:26.780 align:center
iterative process.

00:10:26.760 --> 00:10:28.551 align:center
You generally only need 30 changes

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fixes to get to turn it

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into a profitable funnel with a

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winning ad.

00:10:33.180 --> 00:10:34.201 align:center
Like here's an example, right?

00:10:34.200 --> 00:10:35.933 align:center
Like just a few words change

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and you can get a massive

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increase in conversion rate and turn

00:10:38.816 --> 00:10:39.420 align:center
you profitable.

00:10:39.620 --> 00:10:40.671 align:center
And the way that you do

00:10:40.711 --> 00:10:41.964 align:center
that is essentially you're going to

00:10:42.005 --> 00:10:43.500 align:center
run funnel tests.

00:10:43.500 --> 00:10:44.948 align:center
And the reason why there's tap

00:10:44.988 --> 00:10:47.221 align:center
water here is because when we

00:10:47.301 --> 00:10:49.614 align:center
poke, when we poke leads, we

00:10:49.674 --> 00:10:50.740 align:center
generate our own traffic.

00:10:50.900 --> 00:10:51.904 align:center
We are not waiting on a

00:10:51.945 --> 00:10:52.600 align:center
viral tweet.

00:10:53.420 --> 00:10:55.010 align:center
We're able to control ourselves like

00:10:55.051 --> 00:10:55.560 align:center
tap water.

00:10:55.540 --> 00:10:57.533 align:center
And what's significant about that is

00:10:57.956 --> 00:10:58.922 align:center
that a lot of people don't

00:10:58.942 --> 00:10:59.888 align:center
know this, but you can literally

00:10:59.929 --> 00:11:00.734 align:center
just use it to A.B.

00:11:00.754 --> 00:11:01.700 align:center
test your copy, right?

00:11:01.720 --> 00:11:02.906 align:center
Like for two days you can

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send like three hundred, four hundred,

00:11:04.032 --> 00:11:05.782 align:center
a thousand people to your profile

00:11:07.069 --> 00:11:09.140 align:center
and then measure the performance.

00:11:09.120 --> 00:11:10.430 align:center
And then the next two days

00:11:10.914 --> 00:11:12.466 align:center
you change the pin tweet to

00:11:12.506 --> 00:11:14.360 align:center
something else, different angles.

00:11:15.720 --> 00:11:17.413 align:center
And like, yeah, like this, the

00:11:17.433 --> 00:11:18.541 align:center
playbook goes into how you can

00:11:18.561 --> 00:11:20.254 align:center
like create different angles and use

00:11:20.294 --> 00:11:21.100 align:center
your one liners.

00:11:21.080 --> 00:11:22.292 align:center
Like, for example, each one of

00:11:22.332 --> 00:11:23.544 align:center
your one liners actually can be

00:11:23.564 --> 00:11:25.160 align:center
a different angle to test.

00:11:25.780 --> 00:11:26.768 align:center
Yeah, every one of your one

00:11:26.808 --> 00:11:30.055 align:center
liners can become their own pin

00:11:30.075 --> 00:11:30.700 align:center
post to test.

00:11:30.960 --> 00:11:31.945 align:center
And when you keep testing it

00:11:32.045 --> 00:11:33.593 align:center
using that consistent traffic from poking,

00:11:33.975 --> 00:11:35.121 align:center
what you'll eventually find is that

00:11:35.141 --> 00:11:36.990 align:center
there's one copy, one one ad

00:11:37.352 --> 00:11:38.900 align:center
that outperforms others by a lot.

00:11:38.940 --> 00:11:40.173 align:center
And there you found your winning

00:11:40.276 --> 00:11:40.461 align:center
ad.

00:11:40.640 --> 00:11:41.813 align:center
And then you can keep poking

00:11:41.874 --> 00:11:43.169 align:center
and you can actually be quite

00:11:43.250 --> 00:11:44.180 align:center
profitable this way.

00:11:44.160 --> 00:11:45.548 align:center
And doesn't matter if you're trying

00:11:45.568 --> 00:11:46.995 align:center
to send them to like your

00:11:47.036 --> 00:11:48.544 align:center
your sales checkout page where they

00:11:48.725 --> 00:11:49.911 align:center
enter their credit card or if

00:11:49.952 --> 00:11:50.977 align:center
you want them to book calls

00:11:51.038 --> 00:11:51.500 align:center
with you.

00:11:51.480 --> 00:11:53.139 align:center
And actually, call funnels on X

00:11:53.240 --> 00:11:54.838 align:center
are a really good funnel to

00:11:54.878 --> 00:11:55.060 align:center
run.

00:11:55.260 --> 00:11:56.443 align:center
We have a separate playbook for

00:11:56.505 --> 00:11:57.300 align:center
call funnels.

00:11:57.660 --> 00:11:59.855 align:center
But essentially, this is how you

00:11:59.896 --> 00:12:02.897 align:center
find your winning ad fast on

00:12:03.038 --> 00:12:03.400 align:center
X.

00:12:03.520 --> 00:12:06.320 align:center
Now, it's also important that like

00:12:07.629 --> 00:12:09.220 align:center
you follow down sell them.

00:12:09.200 --> 00:12:10.303 align:center
That is like, OK, not all

00:12:10.324 --> 00:12:11.120 align:center
of them will buy.

00:12:11.440 --> 00:12:11.622 align:center
Right.

00:12:11.642 --> 00:12:12.593 align:center
But you can still convert the

00:12:12.633 --> 00:12:14.412 align:center
remaining 99 percent of traffic to

00:12:14.493 --> 00:12:15.120 align:center
become followers.

00:12:15.100 --> 00:12:16.672 align:center
And it's very valuable because the

00:12:16.732 --> 00:12:18.425 align:center
value of a follower is essentially

00:12:18.526 --> 00:12:19.694 align:center
seven times the cost it took

00:12:19.735 --> 00:12:20.460 align:center
to acquire them.

00:12:20.600 --> 00:12:22.224 align:center
Because that gets you familiar bias,

00:12:22.366 --> 00:12:23.300 align:center
familiarity bias.

00:12:23.760 --> 00:12:24.488 align:center
They only need to see you

00:12:24.529 --> 00:12:25.622 align:center
seven times for them to trust

00:12:25.642 --> 00:12:26.937 align:center
you as a as a familiar

00:12:26.957 --> 00:12:27.220 align:center
brand.

00:12:27.500 --> 00:12:28.389 align:center
So what you want also is

00:12:28.450 --> 00:12:29.561 align:center
a down sell sequence where they

00:12:29.602 --> 00:12:31.117 align:center
follow you, even if they don't

00:12:31.137 --> 00:12:31.420 align:center
buy.

00:12:31.680 --> 00:12:32.808 align:center
Now, for a new account, the

00:12:32.949 --> 00:12:33.956 align:center
easiest way to do that is

00:12:33.996 --> 00:12:35.546 align:center
to use this app on Office

00:12:35.647 --> 00:12:37.540 align:center
X, X Daily X Authority Builder.

00:12:37.520 --> 00:12:38.909 align:center
So this will actually send you

00:12:38.950 --> 00:12:41.487 align:center
two to three tweets every day

00:12:41.527 --> 00:12:43.520 align:center
to email to you.

00:12:43.540 --> 00:12:44.502 align:center
And then you can just post

00:12:44.768 --> 00:12:45.320 align:center
post those.

00:12:45.620 --> 00:12:46.487 align:center
And then when people land on

00:12:46.527 --> 00:12:48.018 align:center
your profile, they scroll down, they

00:12:48.059 --> 00:12:50.013 align:center
see all these amazing tweets or

00:12:50.114 --> 00:12:50.900 align:center
expert content.

00:12:50.920 --> 00:12:52.560 align:center
And then they're way more likely

00:12:52.601 --> 00:12:53.026 align:center
to follow.

00:12:53.350 --> 00:12:54.200 align:center
That's very valuable.

00:12:54.800 --> 00:12:56.089 align:center
So this works for like brand

00:12:56.109 --> 00:12:56.600 align:center
new accounts.

00:12:58.380 --> 00:12:59.556 align:center
So, yeah, like these are just

00:12:59.576 --> 00:13:00.793 align:center
some of the things in the

00:13:00.854 --> 00:13:01.340 align:center
playbook.

00:13:01.400 --> 00:13:03.199 align:center
But like the rest is like

00:13:04.169 --> 00:13:05.300 align:center
in the actionable to do steps.

00:13:05.280 --> 00:13:06.572 align:center
If you follow this, you will

00:13:06.633 --> 00:13:08.692 align:center
save yourself so much time wandering

00:13:08.732 --> 00:13:09.560 align:center
the desert for marketing.

00:13:09.960 --> 00:13:11.280 align:center
And we make sure that like

00:13:11.382 --> 00:13:12.336 align:center
all of our members are winning

00:13:12.377 --> 00:13:12.620 align:center
this way.

00:13:12.700 --> 00:13:13.852 align:center
Like our job is to help

00:13:13.872 --> 00:13:14.181 align:center
you win.

00:13:14.860 --> 00:13:16.161 align:center
So, yeah, that's Office X and

00:13:16.181 --> 00:13:17.360 align:center
the playbooks and the apps.

00:13:18.140 --> 00:13:19.489 align:center
We have we have group chats

00:13:20.093 --> 00:13:21.624 align:center
for all of our members cracking

00:13:21.664 --> 00:13:23.577 align:center
different channels and sharing tips with

00:13:23.597 --> 00:13:24.060 align:center
each other.

00:13:24.280 --> 00:13:25.603 align:center
So, yeah, I invite you to

00:13:25.644 --> 00:13:26.580 align:center
join us.

00:13:26.800 --> 00:13:28.434 align:center
That's the X one shot funnel

00:13:28.475 --> 00:13:28.740 align:center
preview.