WEBVTT

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This brand approached us for scriptwriting

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services.

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Because their content never got more

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than 1,000 views, they came in

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asking for viral topic scripts.

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But what they walked out with

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was an entirely new positioning strategy.

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Most people think scriptwriting is about

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finding viral topics.

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But viral topics don't work if

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there's no positioning strategy behind them.

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So when they asked for scripts,

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we asked them this one question

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first.

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Most agencies skip this.

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because they think adding a few

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AI prompts can cover for their

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scripts.

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But AI can't extract what makes

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you different.

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That's why we find what you

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believe first, and then build everything

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around it.

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We curate themes, craft narratives, add

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in analogies, so the story can

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come to life before you even

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add visuals.

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And then, we script your content

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around your unpopular opinions, the kind

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of opinions that creates clear in-group

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and out-group dynamics, so the people

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who agree can feel seen, while

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the people who disagree just engage

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harder.

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This is the type of system

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that generates qualified inbound leads, builds

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a positioning others can't replicate, and

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creates an audience already sold on

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your worldview before they hear your

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pitch, while all you have to

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do is just show up with

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your beliefs and

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let us build the strategy that

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spreads it.

