WEBVTT

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How do you know something's an

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ad before it even starts?

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Like, you scroll past it instantly.

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No hesitation.

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And you've never been wrong.

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See, you've watched thousands of ads

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in your life.

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Squarespace Super Bowl spots.

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Cinematic brand campaigns.

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Studio shot promos.

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Your brain clocks it in half

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a second and goes, someone spent

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money on this.

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Which means someone's selling me something,

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Skip.

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But Bourdain?

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Sitting on a plastic stool in

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Vietnam?

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You didn't skip that.

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You saved it.

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Casey running through New York, shaky

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as hell, no tripod, no crew,

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saved.

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Gary Vee in a hallway just

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talking into his phone like nobody's

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watching?

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You've seen that a hundred times,

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and it still hasn't gotten old.

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None of it looked like money,

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so your brain never flagged it.

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And we tell every founder the

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same thing.

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Stop color grading yourself into a

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magazine.

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Talk like no one's filming.

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Make it feel like the camera

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wasn't supposed to be on.

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Budget didn't save Squarespace.

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It won't save you either.