WEBVTT

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Human-made just became the most expensive

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flex in marketing, and brands are

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going to war over it.

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Heineken plastered Times Square with a

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billboard that says, the best way

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to make a friend is over

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a beer.

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Sounds wholesome, right?

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Wrong.

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This was a direct shot at

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Friend.com, the AI companion app that

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flooded Union Square subway with ads

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selling digital buddies to lonely millennials.

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The backlash was instant.

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Heineken saw blood in the water

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and quickly capitalized on that.

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And they're not alone.

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While Coca-Cola's getting torched for

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AI-generated

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Christmas slop, smart brands are flipping

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hard to anti-AI.

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But here's the part nobody's connecting.

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Even the fucking AI companies are

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jumping ship.

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Anthropic, the people building Claude, launched

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a zero-slop zone three weeks ago

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in which no tech was allowed.

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Just humans talking-

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to humans.

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Think about that for a second.

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The AI builders are banning AI

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from their own parties.

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When the drug dealer stops using

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his own supply, you know the

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market's fucked.

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And here's why this is happening.

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Basic economics.

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The Fed prints money.

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Dollar crashes.

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AI prints content.

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Same thing.

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We've hit content inflation.

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And your Instagram post is now

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worth what a Venezuelan Bolivar was

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in 2019.

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Absolutely nothing.

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Every brand can feel it.

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Engagements tanking.

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Reach is dying.

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Because when everyone can generate infinite

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content, all content becomes worthless.

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That's why per-

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is out.

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Real is in.

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We're moving from an economy of

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creation to an economy of verification.

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Which means in 2026, your prompt

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engineering skills?

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Worthless.

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Your proof of work?

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Everything.

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So if you're still bragging about

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your AI content factory cranking out

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50 posts a day, you're basically

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printing confederate money.

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Nobody wants it.

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Nobody trusts it.

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And everyone can smell it from

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a mile away.

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The brands that win won't be

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the ones generating the most content.

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They'll be the ones that can

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prove, without any doubt, that a

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human actually gave enough of a

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shit to make it.

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Which means the future of market

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isn't better AI.

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It's better proof you're not using

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AI.